Do you know that song, that when you hear it, it grabs you and takes you to a moment? A vivid memory you can’t escape feeling. Maybe it’s a summer, or a relationship. It might pump you up, and you start sprinting. Or maybe it crumples you, and takes you back to that night you sobbed in your car.
On my best days, that’s what I want my work to resonate. Personally, I want to experience moments. To really feel all the highs and lows. In my work, I want to create moments for others. I do my thing, and they are able to feel whatever they need to in that moment.
Matthew Hoffman is a Chicago based artist & designer whose public works have been exhibited internationally. His ideas and work have been included in Good, the New York Times Magazine, and Ready Made. He has been published in books by Gestalten, Droog, and Taschen, and was featured in a segment on the Oprah network.
Matthew has created large scale public installations for the City of Chicago, Rose Fitzgerald Kennedy Greenway Conservancy, Albright Knox Gallery, as well as companies like Apple, Facebook, Zappos, & Cards Against Humanity. There are close to 30 outdoor installations currently up in the Chicagoland area.
Matthew is the Custodian of You Are Beautiful, a project to better the world in little ways. The message has reached every corner of the globe, with over 4 million stickers shared by the community. The hope is for us to share uplifting thoughts with each other.
Outside of large public works, YAB is a small but mighty team that creates art & design edition objects to interact with your daily life. These items & custom work are available directly through our online shop, as well as museum stores such as LACMA, MASS MoCA, Mattress Factory, and online at UncommonGoods.