Anything Is Possible
I was invited by GOOD Magazine to create a visual love letter to the City of Chicago for the #goodcities project made possible by Ford. You can read the entire article at GOOD.
Special thanks to the letter holders, who believed in me enough to get up bright & early on a Sunday morning, with only a days notice. Nick Adam, Louie Capozzoli, Jana Capozzoli, Emelia Day, Ben Derico, Skylar Dunn-Lubin, Jimi Filipouski, Olenka Hand, Erik Harris, Cheryl Hinman, Spencer Hoffman, Melanie Kahl, Kat Mason, Molly Raskin, John Thompson.
“Anything Is Possible” installation by Matthew Hoffman, large freestanding text sign outside a weathered building in Chicago with people gathered nearby.
The love letter aired on various digital billboards in the Chicagoland area between November & December 2014. They popped up randomly like a visual treasure hunt.
“Anything Is Possible” installation by Matthew Hoffman, large freestanding text sign outside a weathered building in Chicago with people gathered nearby.
“Anything Is Possible” installation by Matthew Hoffman, large freestanding text sign outside a weathered building in Chicago with people gathered nearby.
“Anything Is Possible” installation by Matthew Hoffman, large freestanding text sign outside the lake in Chicago with people gathered nearby.
A workspace with handwritten notes, tape, and markers. The prominent paper has the phrase "anything is possible" written by Matthew Hoffman.