“You Are Beautiful” billboard by Matthew Hoffman along Lake Shore Drive in Chicago, large outdoor installation above parking lot with snow and cloudy sky.

“You Are Beautiful” billboard by Matthew Hoffman along Lake Shore Drive in Chicago, large outdoor installation above parking lot with snow and cloudy sky.

I was invited to Albright-Knox Art Gallery in Buffalo, New York by Public Art Curator Aaron Ott. Together, we created 44 billboards for the greater Buffalo Niagara Region. These billboards were installed in partnership with Lamar, who rotated the bi

I was invited to Albright-Knox Art Gallery in Buffalo, New York by Public Art Curator Aaron Ott. Together, we created 44 billboards for the greater Buffalo Niagara Region. These billboards were installed in partnership with Lamar, who rotated the billboards for 4 months to as many different areas as possible. 

There was no additional signage or information that accompanied the pieces - leaving commuters and residents happily confused. Many images appeared on Instagram, curious about what the billboards meant. My favorite part is that many photos were hurr

There was no additional signage or information that accompanied the pieces - leaving commuters and residents happily confused. Many images appeared on Instagram, curious about what the billboards meant. My favorite part is that many photos were hurriedly shot off phones, as they zipped by the pieces - hoping to capture the moment before it passed. 

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.

“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.