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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678732482396-2RJQ2L52OGDGIJ9XRYHY/Chris+Meloni+Matthew+Hoffman.jpg</image:loc>
      <image:title>You Are Beautiful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678732485854-KACWWOT5RMGTXX4GXBE2/Sarah+Jessica+Parker+Matthew+Hoffman.jpg</image:loc>
      <image:title>You Are Beautiful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678732487121-6J8JXYC6I6PTISEJKMLQ/Zoey+Deutch++Matthew+Hoffman.jpg</image:loc>
      <image:title>You Are Beautiful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678732483872-S156VRLRF4EF6UMC0CY4/Patti+Murin+Colin+Donnell+Matthew+Hoffman.jpg</image:loc>
      <image:title>You Are Beautiful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678732485727-90CIMQR95OXGCJMT7VL7/Sza+Matthew+Hoffman.jpg</image:loc>
      <image:title>You Are Beautiful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678732482421-ZADII02QK9HGNWOW0Q1V/Jodie+Comer++Matthew+Hoffman.jpg</image:loc>
      <image:title>You Are Beautiful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678732483902-0FWOQOMZ0AYKPOFU9NGJ/Jodie+Comer+Joe+Keery+Free+Guy+Matthew+Hoffman.jpg</image:loc>
      <image:title>You Are Beautiful</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678732486853-5QARW5QPAKHJMLROSLC8/U2+Adam+Clayton+Matthew+Hoffman.jpg</image:loc>
      <image:title>You Are Beautiful</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/we-need-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523459318475-NHY7K1KS3ONXX1TH1SUI/SpokeApts-014.jpg</image:loc>
      <image:title>We Need You</image:title>
      <image:caption>Colorful 3D word installation by Matthew Hoffman, “Spoke” lobby artwork in River West, Chicago apartment building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523463128901-TM5AJ8AS7C86LTTZ7BDF/SpokeApts-019.jpg</image:loc>
      <image:title>We Need You</image:title>
      <image:caption>Colorful 3D word installation by Matthew Hoffman, “Spoke” lobby artwork in River West, Chicago apartment building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523459326673-61OJ42VCU93CHYQL3BHU/SpokeApts-015.jpg</image:loc>
      <image:title>We Need You</image:title>
      <image:caption>Colorful 3D word installation by Matthew Hoffman, “Spoke” lobby artwork in River West, Chicago apartment building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523459346117-HX39R8XL3XRFZBUF15E1/SpokeApts-017.jpg</image:loc>
      <image:title>We Need You</image:title>
      <image:caption>Colorful 3D word installation by Matthew Hoffman, “Spoke” lobby artwork in River West, Chicago apartment building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523459341801-DO4HGNKIJ6OO0SMFDHZE/SpokeApts-016.jpg</image:loc>
      <image:title>We Need You</image:title>
      <image:caption>Colorful 3D word installation by Matthew Hoffman, “Spoke” lobby artwork in River West, Chicago apartment building.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/love</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159050857-MOM180M2IBFRCBTSKQOI/Matthew+Hoffman+Love+Mural+Chicago+6.jpg</image:loc>
      <image:title>Love - Love (Copy)</image:title>
      <image:caption>Love I was invited by Thad Wong to create a mural on a building in Bucktown for the company @properties. Their current tagline was “love where you’re @“. Brainstorming on what to do, I landed on the universal word “love”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159050207-0MBESCBELZ18WLSD3IPZ/Matthew+Hoffman+Love+Mural+Chicago+5.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>I always believe in boiling things down to a human level. To say things to each other, just as if we’re chatting. That’s always been my underlying passion to create positive public art in the world to interact with others.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159051855-2GH192AJRN9I8APIOGVM/Matthew+Hoffman+Love+Mural+Chicago+8.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>I painted the mural in my trademark cursive font in bold black and white. Loving one another is a bold choice, so I hoped to resonate the same impact. Countless selfies, weekend shots, wedding photographs, and the like have shown the response to the simple, bold, and loving message behind the mural.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159050102-58WOGEQARUPIF3WMWB63/Matthew+Hoffman+Love+Mural+Chicago+4.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159054232-8N7480K1F0GE870FEPNM/Matthew+Hoffman+Love+Mural+Chicago+14.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159049105-I9NQGKRRQBAO5ARLTMSA/Matthew+Hoffman+Love+Mural+Chicago+2.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159054914-5UEL17LMROE3CXUVJ19Q/Matthew+Hoffman+Love+Mural+Chicago.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159051062-5IRKH53QPK5AVSE7UCGV/Matthew+Hoffman+Love+Mural+Chicago+7.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159053181-O1A7LP7V69AU6OX1158A/Matthew+Hoffman+Love+Mural+Chicago+10.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159051925-FCUO1TZU14PF7PIFNW9Q/Matthew+Hoffman+Love+Mural+Chicago+9.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159053094-VQ4E22GDED21UTRNHCGL/Matthew+Hoffman+Love+Mural+Chicago+11.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159053695-TXWIKDH2JEBDP5IAXWCN/Matthew+Hoffman+Love+Mural+Chicago+12.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470159054906-S4JPL6VZMBH29GQSAEU1/Matthew+Hoffman+Love+Mural+Chicago+13.jpg</image:loc>
      <image:title>Love</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/matthew-hoffman</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1676664948158-M7AMNAVW424NZB93XUNE/Public+Art+by+Matthew+Hoffman+%7C+Large-Scale+Installations+%26+Sculptures.jpg</image:loc>
      <image:title>Matthew Hoffman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1676664946693-87A5B4IDS7SKRXU63ZI7/Public+Interiors+by+Matthew+Hoffman+%7C+Sculptures+%26+Murals+for+Shared+Spaces.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/17c3a195-9ea8-41c8-b208-a1156e6de492/Home+Interiors+by+Matthew+Hoffman+%7C+Custom+Sculptures+%26+Wall+Art.jpg</image:loc>
      <image:title>Matthew Hoffman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678736596148-SC56T395V09J1HGFTUU0/Exhibitions+by+Matthew+Hoffman+%7C+Museum+%26+Gallery+Installations.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185007763-LUCZX9X1KY6SCF1BBSBL/2+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>Yellow “We’re All In This Together” public art installation by Matthew Hoffman on brick building in Chicago neighborhood.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185006255-I07YSD72GY64QQPZTFOQ/1+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>Large yellow “Be Brave” installation by Matthew Hoffman at Fashion Show Mall, commissioned by Brookfield Properties, Las Vegas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185007655-0PME4QTGCEUOUSPNQQWW/3+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Be Uncommon” installation by Matthew Hoffman at Geneva Commons in Geneva, Illinois, large-scale outdoor text sculpture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185008996-47GCB9RT37LLIFM2NJ9Q/4+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Be Uncommon” installation by Matthew Hoffman at Geneva Commons in Geneva, Illinois, large-scale outdoor text sculpture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185010095-687Z2MMU0SB4BUE4F1M4/5+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Amazing For All” installation by Matthew Hoffman for Illinois Office of Tourism, community event with drag performers, Enjoy Illinois campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185010189-8SYOGK6CVV6M4R0CQ6MK/6+Matthew+Hoffman+Public+Art.JPG.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Be Bold” installation by Matthew Hoffman at The SoNo Collection, Norwalk Connecticut, red and white sculptural text commissioned by Brookfield Properties.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185015932-UMDEYVR0E83VTWOMU8ZY/7+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Be Uncommon” installation by Matthew Hoffman at Geneva Commons in Geneva, Illinois, large-scale outdoor text sculpture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185013442-B5XM1W09YSQPOTJV29N3/8+Matthew+Hoffman+Public+Art.PNG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>Bilingual “You Are Beautiful” installation by Matthew Hoffman at Fashion Outlets Mall, Rosemont Illinois, featuring English and Chinese text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185014599-5UKNWHHPMYK0GKMZ09NJ/9+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185016107-CJB7GFIEFOHQK8RS5O98/10+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Be Kind” installation by Matthew Hoffman at Staten Island Mall, Staten Island, NY, yellow and white sculptural text commissioned by Brookfield Properties.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185021606-8DHE4ZQ07BUKVJBM46G9/11+Matthew+Hoffman+Public+Art.PNG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“You Are Beautiful” collage mural by Matthew Hoffman under the Metra tracks in Rogers Park, Chicago, colorful repeating blocks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185021489-GRQZOS31AI30V4CLZBNI/12+Matthew+Hoffman+Public+Art.PNG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“You Are Beautiful” collage mural by Matthew Hoffman under the Metra tracks in Rogers Park, Chicago, colorful repeating blocks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185027189-19ZE2V0VEAZFI6HIZQZI/13+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Go For It” large red inflatable sculpture by Matthew Hoffman at Chalk the Block festival in El Paso, Texas, nighttime public art event with people taking photos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185026161-AXYNZUSHCD59SJUC8HEH/14+Matthew+Hoffman+Public+Art.JPG.PNG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“You Got This” 3D climbable sculpture by Matthew Hoffman at Roosevelt Collection in Chicago, white with gray text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185028749-HDQUOJ5IV3JXXTCSF4CC/15+Matthew+Hoffman+Public+Art.PNG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Be Kind” installation by Matthew Hoffman at Staten Island Mall, Staten Island, NY, yellow and white sculptural text commissioned by Brookfield Properties.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185033926-NA6QSTGTF2589OHARNA6/18+Matthew+Hoffman+Public+Art.png</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>A group of people in winter clothing and masks standing in snow at night in front of a large illuminated sign that reads 'joy'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185029228-2RBJ1KEV271OCD6HLDUP/17+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Less Is More” mural by Matthew Hoffman, black and white cursive with the word LESS repeated inside MORE on brick wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185028266-H88R90DML2D6K1GK1NBS/16+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Love” mural by Matthew Hoffman, black and white cursive text painted on a Bucktown building in Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185032534-6Z6FRHO2Z1VO6XXKVFRU/19+Matthew+Hoffman+Public+Art.png</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“You Are Beautiful” billboard by Matthew Hoffman, Buffalo AKG Museum public art program, large roadside message in city setting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185034572-APDMBJHY2YZADM2KG58X/20+Matthew+Hoffman+Public+Art.JPG.jpg</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“You Are Beautiful” collage mural by Matthew Hoffman under the Metra tracks in Rogers Park, Chicago, colorful repeating blocks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185035129-0UOVDAO4G21Z4CDW0BQ1/21+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“You Are Beautiful Experience” traveling installation by Matthew Hoffman for Brookfield Properties, interactive blocks with positive phrases</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185036161-N8Z49DLY1Q826F0QWHQW/23+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“You Are Doing Great” yellow text sculpture by Matthew Hoffman for Momentum Festival, The Arts Commission of Greater Toledo, Ohio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185035545-WFG8EDFMA83KQ8UXXDNV/22+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“Be Bold” installation by Matthew Hoffman at The SoNo Collection, Norwalk Connecticut, red and white sculptural text commissioned by Brookfield Properties.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1677185040800-5Z9AVXNM3TURVP1590E3/24+Matthew+Hoffman+Public+Art.JPG</image:loc>
      <image:title>Matthew Hoffman</image:title>
      <image:caption>“You Got This” 3D climbable sculpture by Matthew Hoffman at Roosevelt Collection in Chicago, white with gray text</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1678484334238-FWQ6IBZM8RGKVVMH1ZG2/matthew-hoffman-public-art-you-got-this.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/2cb972e5-281b-42c6-a481-a7d8cbbf9aaa/matthew-hoffman-artist-headshot.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/along-the-drive</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410836064837-YF6680KXX6XSDS934M7S/P1050256.JPG</image:loc>
      <image:title>Along The Drive</image:title>
      <image:caption>Installation along Lake Shore Drive on loan to the Department of Cultural and Natural Resources of the Chicago Parks District. This giant "sticker" weighs in at around 1,000 lbs. It is located off the Oakwood Exit of Lakeshore Drive, January 2014. (map)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410836134181-LQ3N9MJROIM4EPLW0V2U/IMG_4842.jpg</image:loc>
      <image:title>Along The Drive</image:title>
      <image:caption>“You Are Beautiful” public art by Matthew Hoffman along Lake Shore Drive in Chicago, large roadside installation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410836267544-OGZD5RJ0C4O0OAECW06E/IMG_4896.JPG</image:loc>
      <image:title>Along The Drive</image:title>
      <image:caption>“You Are Beautiful” public art by Matthew Hoffman along Lake Shore Drive in Chicago, large roadside installation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410837196672-8LLTYG3UUXQZ97T35LGE/yabnews1.jpg</image:loc>
      <image:title>Along The Drive</image:title>
      <image:caption>This piece has garnered much positive reactions. It has been featured on tv, print, radio, and hundreds of Instagram photos. Read the entire case study here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410836403831-NAYKN3MGFZEC3C6UOFG4/P1040830.JPG</image:loc>
      <image:title>Along The Drive</image:title>
      <image:caption>“You Are Beautiful” public art by Matthew Hoffman along Lake Shore Drive in Chicago, large roadside installation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/find-your-way-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471249342-5O9FQHELXP2W1IW61NEN/IMG_2103.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Find Your Way” immersive exhibition of text based art by Matthew Hoffman at Workshop 4200 in Chicago, featuring large scale phrases and sculptural word installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471315714-BFQG5OP9K75X2GWXWDB8/IMG_2186.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Find Your Way” immersive exhibition of text based art by Matthew Hoffman at Workshop 4200 in Chicago, featuring large scale phrases and sculptural word installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471327804-29PASDPYZK4A3O8J6QWZ/IMG_2192.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Find Your Way” immersive exhibition of text based art by Matthew Hoffman at Workshop 4200 in Chicago, featuring large scale phrases and sculptural word installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471338594-BDUVI5XCV8PHETTFKKAF/IMG_2198.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Find Your Way” immersive exhibition of text based art by Matthew Hoffman at Workshop 4200 in Chicago, featuring large scale phrases and sculptural word installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471345180-XSRHFA1FHVQR7IJFDWHN/IMG_2200.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Find Your Way” immersive exhibition of text based art by Matthew Hoffman at Workshop 4200 in Chicago, featuring large scale phrases and sculptural word installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471860445-WINVRFAQAYO57ZRLV9WF/IMG_2167.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Find Your Way” immersive exhibition of text based art by Matthew Hoffman at Workshop 4200 in Chicago, featuring large scale phrases and sculptural word installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471310112-8G6FD5B7KFYFOEV68CAU/IMG_2159.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Find Your Way” immersive exhibition of text based art by Matthew Hoffman at Workshop 4200 in Chicago, featuring large scale phrases and sculptural word installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471333804-EFP3RFGQD29E835WO6IB/IMG_2197.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Find Your Way” immersive exhibition of text based art by Matthew Hoffman at Workshop 4200 in Chicago, featuring large scale phrases and sculptural word installations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471249297-2S6S1VQQZJYZHZW4WHG5/IMG_2104.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“keep going” wooden text sculpture by Matthew Hoffman in an indoor gallery with exposed brick and graffiti backdrop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471260726-RUKW0RX7U3CAMDWXO86V/IMG_2121.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>Wire text sculptures by Matthew Hoffman in phrases like “enjoy your day” and “take what you need,” displayed on a gallery wall with spotlights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471299148-E3RLJUHNSN31MHG0YYB6/IMG_2157.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>Illuminated wooden wall sculpture spelling “forever” by Matthew Hoffman, mounted on brick with copper pipes in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471263913-P13APNB9M6Z6IYH3PM5H/IMG_2139.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>Gallery view of abstract framed works text art by Matthew Hoffman, spotlit against a white wall with brick detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471283396-QO7B7QUJZPL7KD7IAP36/IMG_2143.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Everything” illuminated wooden text sculpture by Matthew Hoffman, installed against a brick wall with yellow piping in gallery setting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471287058-9ZM4QQXP5WS4B0DITZPI/IMG_2151.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>Layered cursive wall artwork by Matthew Hoffman in purple, white, and gray tones, framed and mounted on brick.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471296863-1B13UNIZM01R715I9EMP/IMG_2153.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>Multicolored 3D text wall sculpture by Matthew Hoffman with cursive words in red, blue, purple, and pink on textured yellow wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523471848790-Q4V1432IW2ZJOZ40RK0B/IMG_2168.JPG</image:loc>
      <image:title>Find Your Way</image:title>
      <image:caption>“Go For It” oversized inflatable sculpture by Matthew Hoffman, red fist form displayed in an art gallery setting.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/find-adventures</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157663591-I1SLV129QAIJQS5LR2B6/Matthew+Hoffman+Artist+Installation+14.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Find everyday adventures every day is a play on words. While everyday often means commonplace or normal, when the spirit of adventure is present, every day can be extraordinary. Whether getting lost in a book or motivated by a mission, the library is a special place of possibility that reminds us how incredible the world can be when we open ourselves up to its opportunities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157656697-LMZAGDF96H7QZK2ZT3K0/Matthew+Hoffman+Artist+Installation+6.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>I was commissioned by the City of Chicago to create an installation behind the circulation desk at the main entrance of the Edgewater Library. I worked closely with Wendy Miller, Curator of Public Art for the Department of Cultural Affairs &amp; Special Events. I chose the phrase “find everyday adventures every day”, and repeated this phrase to cover the wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157662347-V7WT4O1DXV89KE9EC0YR/Matthew+Hoffman+Artist+Installation+11.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Technically, the installation was interesting to create. It had to be built to last over 150 years. The installation needed to be permanently affixed (not be able to be damaged or stolen), but also removable for the wall to be painted every 10 - 20 years. I developed an inner security screw mechanism to be able to make this happen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157655174-GU1HA8LZTALQMYEBLV1M/Matthew+Hoffman+Artist+Installation.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157655349-HV12CY91MMJQ8MY3P83J/Matthew+Hoffman+Artist+Installation+2.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157658257-BGN0KZR7PU21PKGOFGFZ/Matthew+Hoffman+Artist+Installation+9.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157658306-9V0K971XTGC8K5SQIHGS/Matthew+Hoffman+Artist+Installation+10.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157655643-68IDA6377RBLNK6JFEMK/Matthew+Hoffman+Artist+Installation+3.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157663124-6VDPMGLN6Q4C08A2REYF/Matthew+Hoffman+Artist+Installation+13.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157655931-FEFD7LM4IZCV6YITJVON/Matthew+Hoffman+Artist+Installation+4.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157656723-RF5AWGE5PB9W07UHJ71C/Matthew+Hoffman+Artist+Installation+5.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157662574-0KDVD0XH5660K3JLW224/Matthew+Hoffman+Artist+Installation+12.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157657505-DKVZNT9VP3EBSP21Q5EH/Matthew+Hoffman+Artist+Installation+7.jpg</image:loc>
      <image:title>Find Adventures</image:title>
      <image:caption>Lobby installation by Matthew Hoffman at Edgewater Branch Chicago Public Library, decorative 3D wall text with bookshelves in background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/make-keep</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470754658717-3BOR90UPZQMIULIVQUSI/P1100222.jpg</image:loc>
      <image:title>Make &amp; Keep - Architreasures (Copy)</image:title>
      <image:caption>Architreasures I worked with Architreasures to create a community focused &amp; engaged installation on 4 empty lots on Chicago ave in West Humboldt Park. The installation was created from aluminum framing bolted into the ground, with 2 layers of CNC fabricated aluminum Die-bond paneling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1471019900815-J6ZQN6C216WXS1JHB3EQ/2015-11-20+10.55.18.jpg</image:loc>
      <image:title>Make &amp; Keep</image:title>
      <image:caption>“Make and Share” outdoor installation by Matthew Hoffman and ArchiTreasures, crosswalk and urban street scene with text installation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470754659083-KXIID4V9B8Z921Y6DDKF/P1100220.jpg</image:loc>
      <image:title>Make &amp; Keep</image:title>
      <image:caption>The 4 lots had a street running through between them, and I wanted to create a positive dialogue on each side of the street. On the west side it reads “keep it simple, keep trying, keep moving, keep learning, keep pushing, keep going, keep it up, keep at it“, on the east side, it reads “make it now, make a life, make it good, make it matter, make moments, make memories, make meaning, make anything“.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470754658269-F6IJSFZ54WCUFSVEBTUV/P1100241.jpg</image:loc>
      <image:title>Make &amp; Keep</image:title>
      <image:caption>“Make and Share” outdoor installation by Matthew Hoffman and ArchiTreasures, crosswalk and urban street scene with text installation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470754658753-0YYE99JR41KV6CJEORN6/P1100285.jpg</image:loc>
      <image:title>Make &amp; Keep</image:title>
      <image:caption>“Make and Share” outdoor installation by Matthew Hoffman and ArchiTreasures, crosswalk and urban street scene with text installation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470754659034-59ESQ7363KZOYC4927J2/P1100287.jpg</image:loc>
      <image:title>Make &amp; Keep</image:title>
      <image:caption>“Make and Share” outdoor installation by Matthew Hoffman and ArchiTreasures, crosswalk and urban street scene with text installation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/where-ideas-sing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523465202117-8MASGGXAZUHH244GUWK8/DK6eNQHUIAAxFwO.jpg</image:loc>
      <image:title>Where Ideas Sing</image:title>
      <image:caption>“Where Ideas Sing” public art by Matthew Hoffman for Apple Michigan Avenue, text mural on riverfront building with yellow water taxi in foreground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523465211633-P7JRZ6Q6XX6LGZXZJ30N/matthew+hoffman+apple+version.png</image:loc>
      <image:title>Where Ideas Sing</image:title>
      <image:caption>Chicago city sidewalk with large “Where Ideas Sing” wall mural by Matthew Hoffman on Apple Michigan Avenue store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523465212424-BAE7ZP2OITUCHECPRJQW/Screen+Shot+2018-02-13+at+10.48.09+AM.png</image:loc>
      <image:title>Where Ideas Sing</image:title>
      <image:caption>Chicago city sidewalk with large “Where Ideas Sing” wall mural by Matthew Hoffman on Apple Michigan Avenue store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523465226417-MXLVPVFO7K4DGEG6XELK/apple+wrap+long.png</image:loc>
      <image:title>Where Ideas Sing</image:title>
      <image:caption>Chicago city sidewalk with large “Where Ideas Sing” wall mural by Matthew Hoffman on Apple Michigan Avenue store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523465226583-SHVKAKDYZ28PXZ2LU2N1/apple+wrap.png</image:loc>
      <image:title>Where Ideas Sing</image:title>
      <image:caption>Chicago city sidewalk with large “Where Ideas Sing” wall mural by Matthew Hoffman on Apple Michigan Avenue store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523465271514-EB6F8HY7CCL2DR6KWNXH/Screen+Shot+2018-04-11+at+9.58.49+AM.png</image:loc>
      <image:title>Where Ideas Sing</image:title>
      <image:caption>Chicago city sidewalk with large “Where Ideas Sing” wall mural by Matthew Hoffman on Apple Michigan Avenue store.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/play-time</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470168250397-RX6AM25QE5Z3QQTCTRFN/Matthew+Hoffman+Arist+Toledo+Museum+12.jpg</image:loc>
      <image:title>Play Time</image:title>
      <image:caption>The mark was used for all official products through the Toledo Museum of Art Store, including Embroidered tags Tea Towels by Paul Octavious, Puffy Stickers by Torie Leigh, Iron on Embroidered Patches &amp; Frisbees by Dieter Van der Ougstraete for Third Drawer Down Studio, Bandanas by John Contino, or t-shirts by the same artists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470168251182-SFKGVD45RVPXNVSIVUSK/Matthew+Hoffman+Arist+Toledo+Museum+15.jpg</image:loc>
      <image:title>Play Time - Playtime (Copy)</image:title>
      <image:caption>Playtime I was asked by Dustin UPSO Hostetler to create the cover for Faesthetic which also acted as the official catalog for the Toledo Museum of Art's 2015 Spring / Summer "Play Time" themed show.   </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470168247778-0IBA6FCVDW1LJ6V8E72X/Matthew+Hoffman+Arist+Toledo+Museum+2.jpg</image:loc>
      <image:title>Play Time</image:title>
      <image:caption>As a kid growing up in Ohio, I created racetracks out of anything I could get my hands on. When I was asked to do this cover, and I decided to make it at scale, and physically build the cover out of wood 6’ tall. Thanks to Ben Derico for shooting it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470168247722-KXA7L1HTJ29EH3M8B8XF/Matthew+Hoffman+Arist+Toledo+Museum+4.jpg</image:loc>
      <image:title>Play Time</image:title>
      <image:caption>Assembly of large sculptural text pieces for Matthew Hoffman’s “Play Time” exhibition at Toledo Museum of Art.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470168249138-M41OEL34JMBLNT576XGV/Matthew+Hoffman+Arist+Toledo+Museum+9.jpg</image:loc>
      <image:title>Play Time</image:title>
      <image:caption>Assembly of large sculptural text pieces for Matthew Hoffman’s “Play Time” exhibition at Toledo Museum of Art.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470168251344-1X5AR96641FKL5QYFZTC/Matthew+Hoffman+Arist+Toledo+Museum.jpg</image:loc>
      <image:title>Play Time</image:title>
      <image:caption>Assembly of large sculptural text pieces for Matthew Hoffman’s “Play Time” exhibition at Toledo Museum of Art.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470168249647-8XF46Y6P79J8CDZY0K3O/Matthew+Hoffman+Arist+Toledo+Museum+11.jpg</image:loc>
      <image:title>Play Time</image:title>
      <image:caption>I made small desktop &amp; large wall pieces with the Playtime mark. I also created playful items including toy cars, and acrylic knuckles that could be read as play fair, or fair play.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/never-stop-making</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523466109403-MAT1T3Y08I5REDHVAGN1/18199308_10158510689490177_6433494220637013974_n.jpg</image:loc>
      <image:title>Never Stop Making</image:title>
      <image:caption>Team in office space with large “Never Stop Making” wooden text wall installation by Matthew Hoffman for Facebook Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470167525084-KT0CNIF70ZLL7DV6QLDK/Matthew+Hoffman+Facebook+Art+Installation+8.jpg</image:loc>
      <image:title>Never Stop Making - Facebook (Copy)</image:title>
      <image:caption>Facebook I was commissioned by Facebook to create a piece in their new office in Chicago. Andrew Vitale from Prime Eight Art League curated 5 local artists to create works in the space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470167524656-RPPDWRJSX1FLGBQ96X1U/Matthew+Hoffman+Facebook+Art+Installation+7.jpg</image:loc>
      <image:title>Never Stop Making</image:title>
      <image:caption>The installation is made from multiple layers of baltic birch plywood, with over 100 feet of LED lights hidden within the custom structure. The inner lighting creates a uniform glow around the entire piece. While the installation is made up of sections, it appear seamless with a ball &amp; socket construction. Raising the piece from the wall makes it look as if it’s floating.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470167523457-R7LPRTE1LUM032AUPG4G/Matthew+Hoffman+Facebook+Art+Installation+4.jpg</image:loc>
      <image:title>Never Stop Making</image:title>
      <image:caption>Office under construction with backlit wall sign by Matthew Hoffman, part of Meta “Never Stop Making” commission.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470167524706-TJCZP2AACW1MG9SSI4HJ/Matthew+Hoffman+Facebook+Art+Installation+6.jpg</image:loc>
      <image:title>Never Stop Making</image:title>
      <image:caption>Office under construction with backlit wall sign by Matthew Hoffman, part of Meta “Never Stop Making” commission.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470167530965-1Y1V8UXE2UV9XR34OU5J/Matthew+Hoffman+Facebook+Art+Installation+12.jpg</image:loc>
      <image:title>Never Stop Making</image:title>
      <image:caption>Team in office space with large “Never Stop Making” wooden text wall installation by Matthew Hoffman for Facebook Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523466115023-ACFVFYAIZ52FN6OK3BLG/facebookvisit.jpg</image:loc>
      <image:title>Never Stop Making</image:title>
      <image:caption>Team in office space with large “Never Stop Making” wooden text wall installation by Matthew Hoffman for Facebook Chicago.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/over-over-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523473150291-S4ITX0N38WS3BQW38O8H/IMG_0417.jpg</image:loc>
      <image:title>Over &amp; Over</image:title>
      <image:caption>“Over &amp; Over” large-scale white-on-white wall installation by Matthew Hoffman at Hyatt Regency McCormick Place, Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523473124419-3DUO5DI8FN7XWI8GPBAX/IMG_0346.jpg</image:loc>
      <image:title>Over &amp; Over</image:title>
      <image:caption>“Over &amp; Over” large-scale white-on-white wall installation by Matthew Hoffman at Hyatt Regency McCormick Place, Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523473124643-I7Z8M3FKB42RLSF591VR/IMG_0357.jpg</image:loc>
      <image:title>Over &amp; Over</image:title>
      <image:caption>“Over &amp; Over” large-scale white-on-white wall installation by Matthew Hoffman at Hyatt Regency McCormick Place, Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523473138697-N2ZXGH351PIT64P3F92R/IMG_0397.jpg</image:loc>
      <image:title>Over &amp; Over</image:title>
      <image:caption>“Over &amp; Over” large-scale white-on-white wall installation by Matthew Hoffman at Hyatt Regency McCormick Place, Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523473130264-THZIJ07I2MCV1YH5YV9F/IMG_0413.jpg</image:loc>
      <image:title>Over &amp; Over</image:title>
      <image:caption>“Over &amp; Over” large-scale white-on-white wall installation by Matthew Hoffman at Hyatt Regency McCormick Place, Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523473152619-I0IT3M9C1TNHWISVETXF/IMG_0420.jpg</image:loc>
      <image:title>Over &amp; Over</image:title>
      <image:caption>“Over &amp; Over” large-scale white-on-white wall installation by Matthew Hoffman at Hyatt Regency McCormick Place, Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523473135530-RQY6Z5QV33OZ1JCUNJ2N/IMG_0416.jpg</image:loc>
      <image:title>Over &amp; Over</image:title>
      <image:caption>“Over &amp; Over” large-scale white-on-white wall installation by Matthew Hoffman at Hyatt Regency McCormick Place, Chicago.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/new-gallery-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1676660387609-NWCXZ4PSKG5B7C3AVWBD/mke+mural+people+walking.jpg</image:loc>
      <image:title>yab collage</image:title>
      <image:caption>“YAB Collage” mural by Matthew Hoffman in Milwaukee, colorful banners with You Are Beautiful message displayed on urban fence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/go-for-it</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410811700794-T8O5XBK0AQOD3R1YOB7B/Ben_Derico_1.jpg</image:loc>
      <image:title>Go For It - Go For It (Copy)</image:title>
      <image:caption>Go For It I was invited by JB Daniel of Mosnart to create a piece in Market Square in conjunction with the Historic Pullman Foundation in August 2014. In a way, the piece speaks to itself. If you want to see something in your world, just go for it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410822561016-B9VF40EDUXOGH26Q5376/GoForIt_HIRES.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>Workshop construction of “Go For It” wooden installation by Matthew Hoffman in Pullman neighborhood of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410821699120-ES5ZQ9QL8ZGBCVXXFAPZ/GoForIt_HIRES-3.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>Workshop construction of “Go For It” wooden installation by Matthew Hoffman in Pullman neighborhood of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410821787480-QJTA7L3X84CNO9NEHOWU/GoForIt_HIRES-5.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>Workshop construction of “Go For It” wooden installation by Matthew Hoffman in Pullman neighborhood of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410822268632-6ADWZWKUPSYKKJB6OA2L/GoForIt_HIRES-10.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>Workshop construction of “Go For It” wooden installation by Matthew Hoffman in Pullman neighborhood of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410823249381-59Z3VVGK4UFQPOSTWMIF/IMG_0635.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>Workshop construction of “Go For It” wooden installation by Matthew Hoffman in Pullman neighborhood of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410812092709-U4X7KRHRABFHBA48VV8U/IMG_0584.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>Workshop construction of “Go For It” wooden installation by Matthew Hoffman in Pullman neighborhood of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410823071809-61DZWD9XBZB5Q8V9BPDX/IMG_0623.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>Construction of “Go For It” wooden installation by Matthew Hoffman in Pullman neighborhood of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410822221561-MGDJPXJR2GW1F74MAMY2/GoForIt_HIRES-17.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>Construction of “Go For It” wooden installation by Matthew Hoffman in Pullman neighborhood of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410823412943-MKWQ9OPNIH22UK0EBKQ7/IMG_0948.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>“Go For It” wooden installation by Matthew Hoffman in Pullman neighborhood of Chicago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410837508333-L7JI72UEDWLXWTMYWDCA/goforit_mh_edition.jpg</image:loc>
      <image:title>Go For It</image:title>
      <image:caption>Replica edition piece of 25, available here. Laser cut by Might Make.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/more-with-less</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470169812772-IOB1A270I1FPADRM8UAF/Matthew+Hoffman+Zappos+3.jpg</image:loc>
      <image:title>More With Less</image:title>
      <image:caption>I was asked to create a mural for Zappos, featuring their core value “Do More With Less.” They created murals in 10 major cities through Beautify Earth, and I was chosen for Chicago.  I’ve been a huge fan of their culture for some time now. For years, I have given the book Delivering Happiness by Tony Hsieh to every new person at the studio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470169824155-ZK9C3CI0P7IPEG2E9NRY/Matthew+Hoffman+Zappos.jpg</image:loc>
      <image:title>More With Less</image:title>
      <image:caption>“Do more with less” is literally what we do every day. We work in a very small space, with humble resources, and are able to make epic &amp; incredible things happen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470169824126-RE4N19017KGWTIQ5CTXC/Matthew+Hoffman+Zappos+9.jpg</image:loc>
      <image:title>More With Less</image:title>
      <image:caption>My goal is to make public art out in the world that is jaw dropping and exciting. I really enjoy this scale, it’s fantastic.  The mural is created from my signature cursive font, and the entire mural is layers of laser cut stencils. The black “more” was laid down first, and second layer of “less” in white. More is literally made from less :)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470169822444-3S51G99ZM0DHGFYLZO3P/Matthew+Hoffman+Zappos+7.jpg</image:loc>
      <image:title>More With Less</image:title>
      <image:caption>“Less is More” large-scale mural by Matthew Hoffman in Chicago, black and white text painted on brick wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470169816426-B9YH4AAQWEU5GMWVOGLA/Matthew+Hoffman+Zappos+6.jpg</image:loc>
      <image:title>More With Less</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470169812282-SYDZO6XPETTJ8L8BJNPI/Matthew+Hoffman+Zappos+2.jpg</image:loc>
      <image:title>More With Less</image:title>
      <image:caption>“Less is More” large-scale mural by Matthew Hoffman in Chicago, black and white text painted on brick wall.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/important-to-be-nice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163584514-5R2S7NEECNKXLCBEZUHZ/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation+9.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>When Cards Against Humanity opened their stunning new office, Max Temkin asked if I would make something epic in the space. I asked Max if there where any phrases he loved. He recalled that his father had always told him that it was nice to be important, but it was more important to be nice. I ran with that.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163582296-6CD3W3X98RKTF4HCVYCJ/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation+7.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>The piece reads nice to be important to be nice. As the glow of the lights change, it goes from reaching “nice to be important” to “important to be nice”. The piece is made up of 200 total feet of LEDs, half Warm White &amp; half Cool White. The installation is equipped with a wooden remote to change the light quality from one phrase to another.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163582242-VDUNPGUVN9O1V2LR47R7/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation+8.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>A blue and white shoebox with a red New Balance logo on the side, placed on a white surface in a room with books and papers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163575347-N0FZ78VMBLTT97ZFQKSE/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation+2.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>Open office workspace with desks, chairs, computers, and a neon sign on the wall that reads 'notableimportantUakenice'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163579234-72JV3BDJSV7ANPSSFG8B/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation+4.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>White brick wall with a lit-up cursive sign that says "nice to meet you" in lowercase letters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163580889-YB5YRIECA6B925BH3N5E/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation+5.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>Neon sign on a white brick wall that reads 'micetoleimportante OK'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163579397-MW01GLPL2GYZ585RTSWU/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation+3.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>Open office space with workers at desks, a shipping container used as a wall, and a neon sign that reads 'nice to meet you in Italy' in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163580923-JRI2ZK13SYZ12DI29IUF/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation+6.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>A person holding a small cardboard with printed images of two remote controls in an office. The office has white desks, chairs, computers, and a white brick wall with neon text that reads "mental important tolerance".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163575002-C6LLWLN93C9ZOON5C52T/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>A white brick wall with a lit-up 3D sign that reads 'welcome and hello Mexico' and a red fire alarm attached to the wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470163588725-OX3NEXADCD00QO7KN4D8/Matthew+Hoffman+CardsAgainstHumanity+Art+Installation+10.jpg</image:loc>
      <image:title>Important To Be Nice</image:title>
      <image:caption>Neon sign on a white brick wall that reads 'nicetobeimportanttobenice' in a modern office space with desks, computers, and industrial ductwork.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/anything-is-possible-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1421041345662-QQWVO4X488ZO6ZK3D9VU/goforit_billboard.jpg</image:loc>
      <image:title>Anything Is Possible - Anything Is Possible (Copy)</image:title>
      <image:caption>Anything Is Possible I was invited by GOOD Magazine to create a visual love letter to the City of Chicago for the #goodcities project made possible by Ford. You can read the entire article at GOOD.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1421041304845-OJVPUHYZ1HFZJZEH4J1S/AnythingIsPossible_Lake.jpg</image:loc>
      <image:title>Anything Is Possible</image:title>
      <image:caption>Special thanks to the letter holders, who believed in me enough to get up bright &amp; early on a Sunday morning, with only a days notice. Nick Adam, Louie Capozzoli, Jana Capozzoli, Emelia Day, Ben Derico, Skylar Dunn-Lubin, Jimi Filipouski, Olenka Hand, Erik Harris, Cheryl Hinman, Spencer Hoffman, Melanie Kahl, Kat Mason, Molly Raskin, John Thompson.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1421041344111-DYU30D7XFYEIVCQQ5J30/AnythingIsPossible_Urban.jpg</image:loc>
      <image:title>Anything Is Possible</image:title>
      <image:caption>“Anything Is Possible” installation by Matthew Hoffman, large freestanding text sign outside a weathered building in Chicago with people gathered nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1421627964762-MCEF2DRA3DQ77YC0EH1H/GOODChicagoBillboards.jpg</image:loc>
      <image:title>Anything Is Possible</image:title>
      <image:caption>The love letter aired on various digital billboards in the Chicagoland area between November &amp; December 2014. They popped up randomly like a visual treasure hunt.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1421041104271-MXDW2BJJSNMD6X0XORYV/ANYTHING-15.jpg</image:loc>
      <image:title>Anything Is Possible</image:title>
      <image:caption>“Anything Is Possible” installation by Matthew Hoffman, large freestanding text sign outside a weathered building in Chicago with people gathered nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1421040959181-ZEG3PR44ACW5ECNQ2BO5/ANYTHING-22.jpg</image:loc>
      <image:title>Anything Is Possible</image:title>
      <image:caption>“Anything Is Possible” installation by Matthew Hoffman, large freestanding text sign outside a weathered building in Chicago with people gathered nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1421041159968-HDCAL4RI1Z180Y9CY18R/ANYTHING-17.jpg</image:loc>
      <image:title>Anything Is Possible</image:title>
      <image:caption>“Anything Is Possible” installation by Matthew Hoffman, large freestanding text sign outside the lake in Chicago with people gathered nearby.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1421041479597-43KSBLJ647W6HVP0BJP7/ANYTHING-4.jpg</image:loc>
      <image:title>Anything Is Possible</image:title>
      <image:caption>A workspace with handwritten notes, tape, and markers. The prominent paper has the phrase "anything is possible" written by Matthew Hoffman.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/what-you-do-matters-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170621942-YCW9SUXMUNMP5KZ69LSO/Matthew+Hoffman+Your+Voice+Matters+4.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170588640-LG5JQD5CLVSEMGMM1M6F/Matthew+Hoffman+What+You+Do+Matters+14.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170579410-IIG5U7RNNTHWPRMXFFO3/Matthew+Hoffman+What+You+Do+Matters+3.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>While it was originally created for a We Day event (where every single youth of a 30k audience received this button), the project received so much positive attention it spread into their On The Table series.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170593044-IV69BZT4O2ZP1AC1AJFG/Matthew+Hoffman+What+You+Do+Matters+15.jpg</image:loc>
      <image:title>What You Do Matters - What You Do Matters (Copy)</image:title>
      <image:caption>What You Do Matters I was commissioned by the Chicago Community Trust to create a way to talk to &amp; engage youth in philanthropy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170588125-72HWTBVYOZHG2GSCQTQ1/Matthew+Hoffman+What+You+Do+Matters+11.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170583184-1PWCKU6ZTOSLMH3TWWPJ/Matthew+Hoffman+What+You+Do+Matters+4.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170585579-KC08EM65YGO0ZFUMRL6N/Matthew+Hoffman+What+You+Do+Matters+7.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170583804-LSK73TQERHWD9CSAN62E/Matthew+Hoffman+What+You+Do+Matters+5.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170586969-AIEV61GYT9USK6S4MAGV/Matthew+Hoffman+What+You+Do+Matters+10.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170578573-RR5SK1BFYGFJQUMLH6WS/Matthew+Hoffman+What+You+Do+Matters+.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170586369-Z0LDN53XB1Q86407V5VB/Matthew+Hoffman+What+You+Do+Matters+8.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170586606-PHES1M0HIOQ8418U9A6G/Matthew+Hoffman+What+You+Do+Matters+9.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170624119-NRWED3VVZ37IMY6AFSI1/Matthew+Hoffman+Your+Voice+Matters+9.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170620814-FJ9ELGO9D3MN9EN6YR81/Matthew+Hoffman+Your+Voice+Matters+.jpg</image:loc>
      <image:title>What You Do Matters - Your Voice Matters (Copy)</image:title>
      <image:caption>Your Voice Matters I had the honor to work with the Trust for a second year, with “your voice matters.” You can read about their Strategic Vision here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170622749-MA59YFXCWTV3FLAV3190/Matthew+Hoffman+Your+Voice+Matters+6.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170623725-B5S6XRL22X360EA4NZN0/Matthew+Hoffman+Your+Voice+Matters+8.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170623417-LAUMBYS5ZOP1AP9KCCX6/Matthew+Hoffman+Your+Voice+Matters+7.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170621075-UY103RVHB3ZGH5MB4ZGO/Matthew+Hoffman+Your+Voice+Matters+2.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470170621974-3YRT86OFTY1KRY4GD594/Matthew+Hoffman+Your+Voice+Matters+3.jpg</image:loc>
      <image:title>What You Do Matters</image:title>
      <image:caption>“Your Voice Matters” campaign installation by Matthew Hoffman for the Chicago Community Trust’s On the Table initiative.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/lets-be-human</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819328009-N2Y2HMNVDO21W9DTA284/P1040902.JPG</image:loc>
      <image:title>Let's Be Human - Let's Be Human To Each Other (Copy)</image:title>
      <image:caption>Let's Be Human To Each Other I was invited to create the inaugural public art project at Columbia's Papermaker's Garden at Wabash &amp; 8th, in January 2014.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819694264-9ED3ZBHBTLDPQ3F8KC65/yellow2.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819534254-5L9WHGYSIQ2ISXODDWDG/blue2.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819653329-7YUTP3DRN0PZUYSF6Q6N/red1.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819614773-Y6YGWK9VF9I1KI6N60W2/purple1.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819584089-ZNSAE84O4CNVXYZDTBK1/orange2.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819675745-D6QSZJZG34HBQWQB47TE/test.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819536703-LX6Y7UIS6DXHXQQF3HLW/blue3.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819665041-GHYLIYF8RG4FRQL4NLOJ/red2.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819641915-LCW2B1ADG1HZREUZF9W5/purple3.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819562214-HRN23AL5K1T5TCYBKSED/orange1.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819682631-45JVDXLB9ICAFTJF0XHR/yellow1.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819673406-VER7EWJ79P8L1WBJG0F8/red3.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819627871-JOVN49MP1QTXSY0HRKDT/purple2.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819602360-3JZOMTY1IBSIGYVX1F7Y/orange3.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1410819341357-GCWTE7AFGLPDNBE334T2/blue1.gif</image:loc>
      <image:title>Let's Be Human</image:title>
      <image:caption>“Being Human Equals Hope” outdoor installation by Matthew Hoffman, yellow frame structure in snowy Chicago park with high-rise buildings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/its-a-sign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156929246-VG0EI7P6F8CI45HE3QTE/Matthew+Hoffman+Billboard+Art+8.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard by Matthew Hoffman along Lake Shore Drive in Chicago, large outdoor installation above parking lot with snow and cloudy sky.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156927517-BKL3SXS52X06WAWEHJG5/Matthew+Hoffman+Billboard+Art+4.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>I was invited to Albright-Knox Art Gallery in Buffalo, New York by Public Art Curator Aaron Ott. Together, we created 44 billboards for the greater Buffalo Niagara Region. These billboards were installed in partnership with Lamar, who rotated the billboards for 4 months to as many different areas as possible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156928567-HI6S629BK1X8K077D0RW/Matthew+Hoffman+Billboard+Art+5.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>There was no additional signage or information that accompanied the pieces - leaving commuters and residents happily confused. Many images appeared on Instagram, curious about what the billboards meant. My favorite part is that many photos were hurriedly shot off phones, as they zipped by the pieces - hoping to capture the moment before it passed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156930383-ZHAKHJ4DUBXHG75GCJFL/Matthew+Hoffman+Billboard+Art+12.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156927064-DZK08O46DMS3BZX0PUS8/Matthew+Hoffman+Billboard+Art.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156926829-OASBIF1KPCFU3692LERO/Matthew+Hoffman+Billboard+Art+2.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156927532-ULOXYKA1GF2UTWZ4GGOE/Matthew+Hoffman+Billboard+Art+3.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156929763-L0HGYATY3GCHH9FJYHGT/Matthew+Hoffman+Billboard+Art+10.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156929013-OB8XGVXEJAZL65KJ8RO3/Matthew+Hoffman+Billboard+Art+7.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156929738-682N2WBJHAEGRNUDT4E4/Matthew+Hoffman+Billboard+Art+11.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156928660-SOYMAEUA14K1WRP28PIR/Matthew+Hoffman+Billboard+Art+6.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470156930426-ZVA04CGI1KE5T47YO6ZT/Matthew+Hoffman+Billboard+Art+13.jpg</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470157415509-GO3BOGVYWZO3Z8IAPHKP/Map+Locations%2C+Matthew+Hoffman+Art.png</image:loc>
      <image:title>It's A Sign</image:title>
      <image:caption>“You Are Beautiful” billboard installations by Matthew Hoffman for the Buffalo AKG Museum public art initiative, large text works displayed in urban settings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/be-here-now-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523465849565-GPDWNETZDY5UWF0IYF2L/2017-04-20+13.57.30.jpg</image:loc>
      <image:title>Be Here Now</image:title>
      <image:caption>“Be Here Now” lobby installation by Matthew Hoffman at Uptake in Chicago, commissioned by Brad Keywell, large-scale text wall sculpture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523465848415-ETYJ6J0E3FFV2805392P/2017-04-20+14.05.10.jpg</image:loc>
      <image:title>Be Here Now</image:title>
      <image:caption>“Be Here Now” lobby installation by Matthew Hoffman at Uptake in Chicago, commissioned by Brad Keywell, large-scale text wall sculpture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1523465855754-6MK1CAOB335L6UP3JGKX/2017-04-20+14.05.26.jpg</image:loc>
      <image:title>Be Here Now</image:title>
      <image:caption>“Be Here Now” lobby installation by Matthew Hoffman at Uptake in Chicago, commissioned by Brad Keywell, large-scale text wall sculpture.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/just-make</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045722514-JQ3V5IU2SDUQ0GJCAJFV/P1070681.JPG</image:loc>
      <image:title>Just Make - Just Make (Copy)</image:title>
      <image:caption>Just Make I was asked by Jason Peterson to create an inspiring and impactful piece for the lobby of the newly renovated Havas Agency. I created a piece called “just make” that lived at chair level, and you could sit &amp; hang out on it. I've always found joy in making. I most identify myself with being a maker. When things don't seem clear, I just make something.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045833863-AJ15DW30XHUY31F9LONM/2015-02-17+12.27.27.jpg</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>In the working life, it's easy to feel like we're not actually doing anything at all. Endless meetings, a crushing inbox of emails, moving targets, and often the finish line seems blurry at best. But you have to remember why you're here. You're hear to make incredible work. To share your ideas, and put them out in the world. The key to it all? Ignore all the noise, and just make.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045825291-NT5VGGXJ1XASBULFXY48/2015-02-18+15.17.53.jpg</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>“Just Make” 3D lobby installation by Matthew Hoffman for Havas Chicago, interactive text sculpture designed for workplace creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045819065-A2X2VPM8KT7BVXKF9BTZ/2015-02-18+18.52.59.jpg</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>“Just Make” 3D lobby installation by Matthew Hoffman for Havas Chicago, interactive text sculpture designed for workplace creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045729708-85F95AJZT9I1G0OXH7X5/P1070697.JPG</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>“Just Make” 3D lobby installation by Matthew Hoffman for Havas Chicago, interactive text sculpture designed for workplace creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045749008-ORST6WVH2BXNBH0RQGE4/P1070707.JPG</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>“Just Make” 3D lobby installation by Matthew Hoffman for Havas Chicago, interactive text sculpture designed for workplace creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045776337-NJL2BF6N46FTNB2CQEG3/P1070685+copy.jpg</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>“Just Make” 3D lobby installation by Matthew Hoffman for Havas Chicago, interactive text sculpture designed for workplace creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045762454-0G5W9ZTGEV05G0IV1QBZ/P1070692.JPG</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>“Just Make” 3D lobby installation by Matthew Hoffman for Havas Chicago, interactive text sculpture designed for workplace creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045714412-94JIM0SO1DM9VQDTTNKG/hypebeast.png</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>“Just Make” 3D lobby installation by Matthew Hoffman for Havas Chicago, interactive text sculpture designed for workplace creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045737743-6ZE9JE4F9U7SEGX6N52O/P1070719.JPG</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>“Just Make” 3D lobby installation by Matthew Hoffman for Havas Chicago, interactive text sculpture designed for workplace creativity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1469045743308-SQXOYDG6HQQZNXA6QONR/P1070718.JPG</image:loc>
      <image:title>Just Make</image:title>
      <image:caption>“Just Make” 3D lobby installation by Matthew Hoffman for Havas Chicago, interactive text sculpture designed for workplace creativity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/work-together</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419788911481-IYD8YVLK7MMLUSTAEBWS/P1070401.JPG</image:loc>
      <image:title>Work Together - Work Together (Copy)</image:title>
      <image:caption>Work Together I was invited to create a floor to ceiling installation for the lobby &amp; interior entry wall for Space by Doejo. Located at 444 N Wabash, Chicago IL and opened August 2014.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789253677-EWKHLQTAJDSELU1Y4XBU/P1070459.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Being a co-working space, all the phrases were created to be daily motivations to the start ups chasing their dreams. It's an inspiring place to work in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789393978-YZC4E0I9CE28YHPRJSSR/P1070461.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>All pieces are laser cut birch plywood, painted &amp; created in house by Might Make.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789076634-Q5C6V3Q4EXL7O8M0FR4U/P1070419.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419788899879-OI4RAWYD4YVF04TE0MMV/P1070407.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789811779-UXYPPZDJKZ7C3BQKGYFD/P1070474.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789138955-RNB5P7FE76FU9AO6V00E/P1070426.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419788987965-5UHB0QNI04TX23KHCLCX/P1070408.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789395381-IQ62ZJKT355FK9XO9ERP/P1070463.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789513838-DLVPE0M8IX71VA6RMAWV/P1070464.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789462336-LUFZBEUQK91V77YID74P/P1070466.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789617890-R3937QF35VEP5AB6YS8X/P1070467.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789580834-J2AII6EHUVIQO5BQUGMO/P1070468.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789744983-JQ49AVKGO68XPUNOC427/P1070472.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789727476-1TZ83UH9LF6R6QM6B5OB/P1070471.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1419789247473-F3OQ12AOVPG4PWZWZLFK/P1070448.JPG</image:loc>
      <image:title>Work Together</image:title>
      <image:caption>Large-scale interior lobby installation by Matthew Hoffman, covering walls with continuous text-based sculptural elements resembling 3D wallpaper.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/may-this-never-end</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155287449-YI127PWSQPRIRL0LN9PL/DSC_0197.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155288425-06VHAIDPFQ7WJVOZZDF1/DSC_0214.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470164510731-OZUECV9R9YX15HI75I40/Matthew+Hoffman_Greenway-Art.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>*Photo by Matt Conti, northendwaterfront.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470164510979-43DQWT4I35HN3O6DCUMF/Matthew+Hoffman_Greenway-Art2.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>The installation is simply my handwriting with a Sharpie. It was then scanned, enlarged, and CNC milled out HDPE plastic by a local manufacturer. With a simple bolt &amp; washer system, we installed in on the public fence. While all work on the Greenway is temporary, this piece has an extended run of 9 months. After that, it will be relocated to a permanent location in the great Boston area.   *Photo by Matt Conti, northendwaterfront.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470164511421-EDWAKPJ670H3YHDAZ3OM/Matthew+Hoffman_Greenway-Art3.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>nothing's for keeps except that we must keep going you'll spend your entire life searching ok? cause we all want to belong so let's all get along make the most and hope may this never end.   *Photo by Matt Conti, northendwaterfront.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470164511497-CONHDF23D9SBT2M75VXZ/Matthew+Hoffman_Greenway-Art4.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>*Photo by Matt Conti, northendwaterfront.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155289193-UMXCAC72I50XZEJP1LDX/DSC_0215.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155289312-UU508OLMX6MAGD1PKATN/DSC_0216.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155290121-C9MUSDIA856H6QWX9NVM/DSC_0218.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155290621-87JKB2PWQV1WWSU088UL/DSC_0219.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155291313-WZH2B8IX8I6QCKQRRSH0/DSC_0220.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155296279-G9J91GG00IOCYZWF1QEJ/DSC_0221.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155296591-ERT3YX14KOVJ7O7D681K/DSC_0222.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470155287451-WTXMKJS0PV5XJCMEU6UZ/DSC_0202.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>“May This Never End” public art installation by Matthew Hoffman on Boston’s Rose Fitzgerald Kennedy Greenway, monumental text sculpture celebrating community and hope.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/1470164511865-AK1PV0R7FO2OWLQKSJJY/Matthew+Hoffman_Greenway-Art5.jpg</image:loc>
      <image:title>May This Never End</image:title>
      <image:caption>I was invited to create an installation within the Rose Kennedy Greenway, which is a public park that goes directly through the center of Boston, MA. I worked with Public Art Curator Lucas Cowan to create a 320’ outdoor installation.    *Photo by Matt Conti, northendwaterfront.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.heyitsmatthew.com/press-media-kit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54174078e4b0128725f7164d/d2c4a385-6baf-4aa0-93ca-e735ce2ec027/matthew-hoffman-artist-headshot-full.jpg</image:loc>
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