Hey, it's Matthew…Hoffman.

Who? Exactly. Over the last ten or so years, I have intentionally worked in various secretive and complex methods. Weaving an intricate and often fascinating story line of pseudonyms, companies, projects, and secret societies that would find even the most careful observer unable to see the entire picture at any one given time. Myself included.

With fresh eyes, and a new perspective, I'm taking a personal approach to showing you what I do and how it all ties together. Over the next few months, I will be pulling together past projects, and attempting to map out this seemingly elaborate puzzle.

As a launch pad to this new way of working, I've created a new series of pieces & products. It's chock-full of one liners and immediate thoughts. If it made me chuckle out loud, caused my eyes open wider than my tired gaze, or to call a friend to say: listen to this stupid idea… It made the cut.

I'm excited to show off this new body of ideas. (Scroll down to check them out.) To me they're fresh, physically articulated, spontaneous ideas. No more I was thinking about… or oh, that reminds me about this idea I had one time… Time is short, excuses are easy. Make the moments count, and go for it.